January 19th, 2010
The Diet Wars Are Over
The diet wars are over? Well, maybe not in everyone’s mind yet, but in my book, that’s all she wrote. No more need for debate. The solution is already here. We already know what it takes to lose weight and keep it off. It will surprise the heck out of most people… at least at first… but then the light bulb of understanding WILL go off and the truth and simplicity of the solution will become crystal clear, and undeniable…
There are many debates in weight loss, but the big daddy of them all is which overall dietary approach is most effective for stripping off body fat – high carb, low carb or somewhere in between (“balanced” diet)?
Some people think that there’s still a war going on over this, and perhaps in a few isolated forums or communities there’s still bickering back and forth among the various diet factions.
But it’s all moot at this point, because the truth is…
IT’S 2010: THE DIET WARS ARE OVER!
There have been several major research trials published in the last few years that compared the major dietary approaches. Unlike some of the older research, these studies were run over a longer period of time.
That’s the clincher. Time is the great equalizer.
Extend a study to at least 6 months and you may see very different results than if you stopped it at 1 month or 3 months. After 12 months or more, it all becomes crystal clear:
Every time, the same pattern emerges – NONE of the diets work very well over the long term.
I’m not trying to depress you by saying that in the end, nothing works. What I mean is, diets don’t work if you can’t stick with them, and what the research almost unanimously agrees on today is that most people can’t stick with their diets.
One of those major studies, which was published in the Journal of the American Medical Association, concluded that none of the popular diets produced satisfactory adherence and that compliance decreased at a similar rate over time for all of the major diet programs.
The researcher’s final comment pointed the way toward the solution:
“To manage a national epidemic of excess body weight, practical techniques to increase dietary adherence rates are urgently needed.”
The way I like to say it is:
It doesn’t matter what diet you follow…
What matters is WHAT MAKES YOU FOLLOW YOUR DIET???
If that didn’t make a light bulb go off in your head, then please go back and read that again.
We don’t need another diet. The weight loss community needs to shift focus to finding practical techniques to help us stick with the diet and workout programs we already have!
That’s why my newest book, The Body Fat Solution, is not a diet. It’s a book about how to stick with your program.
Here’s the KEY… the ROOT of the matter:
If you have trouble sticking with any nutrition or training program for an extended period of time, the causes are almost always emotional, psychological and social, not the details of the plan that you’ve chosen.
The Body Fat Solution, which has now just been released in a new expanded paperback edition after becoming a national bestseller in hard cover in 2009, teaches you how to conquer these emotional, psychological and social roadblocks that keep throwing you off track.
This is not a diet book, at least not in the conventional sense, and it’s NOT a bodybuilding book or advanced training book.
The Body fat Solution teaches you how to take charge of those mental, emotional and social factors. By reading the body fat solution, you will:
- End emotional eating
- Stop bingeing
- Get motivated at will
- Stop self-sabotaging behavior
- Control negative thoughts
- Identify and change limiting beliefs
- Reprogram your mind for autopilot success
- Resist peer pressure
- Build a rock solid social support system
- Harness the power of accountability
- Eat the foods you love
- Burn fat and gain lean muscle
- Maintain your ideal weight for life
- Stop obsessing over details and master the simple approach
- Never get confused or caught up in diet wars again… EVER!
Here’s the best part:
As part of our 2010 Internet “virtual” book tour, you can get $144.85 in FREE BONUSES with the purchase of the Body Fat Solution.
All you have to do is:
1) go to your favorite bookseller including Barnes and Noble, Borders Amazon.com or your local bookstore
2) Purchase one or more copies of The Body Fat Solution in any edition
3) Go to www.TheBodyFatSolution.com and scroll to the bottom of the home page
4) Enter your name, email, bookstore receipt number and bookstore location
Then, you’ll be instantly directed to the download page for all your free gifts.
But wait, there’s more…
FREE BOOK GIVEAWAY – 48 HOURS ONLY – AT THE BURN THE FAT BLOG!
Tomorrow, January 20th, 2010 at 12:00 noon Eastern Standard Time, I will be giving away FREE autographed copies of The Body Fat Solution to a handful of lucky winners in our Body Fat Solution GOALS 2010 Contest.
The contest will run for just 48 hours and will end on Friday, January 22nd at 12:00 Noon. Winners will be posted by Saturday, January 23rd.
Just come back to this website, the Burn The Fat Blog, anytime after 12 noon on Wednesday January 20th, 2010 for your chance to win.
To order the Body Fat Solution, visit your favorite local bookstore or online bookseller
www.TheBodyFatSolution.com/amazon
www.TheBodyFatSolution.com/BarnesAndNoble
www.TheBodyFatSolution.com/Borders
Your friend and coach,
Tom Venuto, author of:
Burn the Fat, Feed the Muscle (e-book)
The Body Fat Solution (hardcover & paperback)
PS. Here’s what some people are saying about The Body Fat Solution:
“Offering the opposite of a quick fix, Venuto is honest about theeffort it takes to drop a significant number of pounds. This isthe book for women ready to tackle long term weight loss.”
- Oprah Magazine
“Venuto gets at all the physical, psychological, and even sociologicalaspects of overeating, outlining a program of mental, cardio, andstrength training stressing accountability and self-control. Nothingfluffy about this book: just well- founded scientific research andclearly illustrated direction.”
- Library Journal
See more reviews here:
www.thebodyfatsolution.com/reviews










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