February 13th, 2011
Why Losing Weight Is Like Groundhog Day
At the rate we’re going this year, it doesn’t matter whether Punxsatawney Phil saw his shadow or not… this winter has been like something out of “The Day After Tomorrow” and shows no signs of letting up… A December Blizzard with over a foot and a half of snow, a January Nor’easter that dumped another foot, several lesser storms in between, bitter cold temperatures, and this morning In February, we woke up to an ice storm, with sidewalks of slush and streets as slick as skating rinks. Anyway, I was reading a news story this morning about the Famous Pennsylvania groundhog, and that got me thinking… For most people, weight loss is a lot like groundhog day…
Why Weight Loss Is a Lot Like Groundhog Day
Before I became a full time author/writer and online publisher, I used to work in health clubs. For 14 years, I was a trainer and gym manager, and every January, there was a huge influx of new members.
Unfortunately, most of them were GONE by February! I swear this is not “urban legend,” it’s absolutely true – I used to print out the attendance records to prove it!
The attendance spike in January and the subsequent dip in February were unbelievable. So much for new year’s resolutions.
Did you ever think about what the word “resolution” implies? If you look at the roots of the word, it comes from comes from “resolute” which means a firm determination.
But here’s something that most people – outside of the hypnosis or NLP fields – rarely consider: Words carry certain associations and ambiguities, not necessarily related to their latin roots
What I find ironic is that if you sound it out, “resolve” sounds like “RE-solve” as in: to solve the SAME problem again and again, and again and again.
Did you ever see that movie (1993), Groundhog Day with Bill Murray, where he wakes up every morning only to re-live the same day over and over again?
Well, for most people, this time of year is like “Groundhog Day for weight loss” – re-living that same 20 pound weight loss from past years, over and over and over again!
What could be more frustrating?
This year, isn’t it finally time to stop that madness?
You can make it Stick this year – all year – and keep your progress steamrolling forward for life… an unstoppable YOU. It simply takes a different approach…
Forget the old approach:
- Quick fixes
- Losing weight
This is the new, superior approach:
- Real goal setting
- Lifestyle change
- Burning fat & gaining muscle
People know that their resolutions won’t stick, but rather than learning the art of setting real goals, they make resolutions again every year anyway.
They pursue the latest, trendiest, newest diet or workout fad instead of working on the admittedly boring, but effective fundamentals and proven principles.
They’re focused only on quick results without a long term mindset of lifestyle change
And… they’re so caught up in the scale, that all they care about is how much weight they lose, not their all-important body composition (the muscle to fat ratio).
Thus, with the old approach:
- You temporarily lose weight and fit in smaller clothes, but you don’t look good out of clothes – you’re just a smaller but still squishy version of your old self… a “skinny fat person.”
- You start out in a fiery burst of enthusiasm, only to burn out, sometimes in as little as a month, and gain back all the weight you lost… Where it sticks on your belly until next January, when you start the cycle of insanity all over again
INSANITY: Continuing to do the same thing over and over again
while expecting a different result.
If you want to make a real change and make the change stick, it’s time to change your approach.
A lot of people are talking lately about my “49- day body transformation” promise. Some people said, “49-days? Oh no! Has Tom started going the quick fix route like all the others?
Nothing could be further from the truth.
My fat-burning program, Burn the Fat, Feed the Muscle IS THE NEW APPROACH, not the old one, and there’s nothing “quick fixy” about it.
With the results of our most recent body transformation challenge contest just published, we have simply proven that you can use this approach to begin seeing extraordinary results in as little as 49 days (And we have the success stories and photos to prove it)
After 49 days, YOU DON’T STOP. That was just a short-term goal! You keep going – and
it just gets better and better. You can keep using the program until you reach your long term goal, and you can keep using it to maintain your ideal weight for life.
Quick fix diets can’t promise you that.
Here’s the Burn the Fat, Feed the Muscle difference:
- Burn the Fat, Feed the Muscle teaches you REAL goal-setting skills (the kind you can apply in your business, financial and personal life as well)
- Burn the Fat, Feed the Muscle teaches you how to measure and track your body composition
- Burn the Fat, Feed the Muscle is NOT just a 7 week program, it’s a lifestyle.
See for yourself the new 49-day body transformations on this page:
There’s more on the way. Over the next week or two, I’ll show you at least 20 MORE 49-day
body transformations, including many of the finalists from our latest transformation contest. Some of them will even be sharing their best body transformation tips with you
It will blow your mind! Until then,
Train Hard and Expect Success!
About Tom Venuto
Tom Venuto is a lifetime natural (steroid-free) bodybuilder, fitness writer and author of Burn The Fat, Feed The Muscle (e-book) and the national bestseller,The Body Fat Solution. Tom has appeared in The New York Times, Wall Street Journal, Huffington Post, Oprah Magazine, Muscle & Fitness magazine, Men’s Fitness Magazine, as well as on dozens of radio shows including Sirius Satellite Radio, ESPN-1250 and WCBS. Tom is also the founder and CEO of the premier fat loss support community, the Burn The Fat Inner Circle