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Helping Clients Transform Their Bodies Since
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No B.S. Body Transformation

I realized early on that the fitness industry was full of fads, gimmicks and lies, so I started this site as a place to learn about body transformation without the B.S. Here, I promote drug-free bodybuilding and fitness, and I do not sell supplements. If you’re sick of hearing about miracle drinks, magic pills, and quick fixes, and you want to learn how to transform naturally with real food, smart training, and strong motivation, you have come to the right place.

– Tom Venuto

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Latest Blog Posts

1 Goal Setting Secret That Saves You From Fitness Failure

Motivation & Mindset|

How does an overweight, out-of-shape person melt away all the excess fat, achieve all of their health and fitness goals – safely, sensibly, even with what looks like a sustainable plan – but then promptly begin to regain the weight, starting literally the day after they reach their goal?

Smart Goals Made Smarter: The Burn The Fat, Feed The Muscle Guide To Setting Goals For The New Year

Motivation & Mindset|

You've probably heard of the 5-part smart goals formula, because it's one of the most well-known and enduring methods for setting goals. S.M.A.R.T., of course, is an acronym representing each of the 5 steps. But did you know about the other 2 steps that most people keep missing?

Winter Weight Gain: Does Cold Weather Make You Fatter?

Weight Loss & Fat Loss|

Winter weight gain is a problem. There are many forces conspiring to get you eating more and moving less in the cold months, and studies confirm that this leads to long-term fat gain. Fortunately, these pitfalls are avoidable and the solutions are simple.

What Ultra-Processed Food Does To Your Body (Fat) And Your Health


In 2019, a study done at the National Institutes of Health (NIH) in Bethesda, Maryland examined the effect that eating ultra-processed food has on body fat. The title of the research paper revealed the outcome in ten words: “Ultra-processed diets cause excess calorie intake and weight gain.” This created quite a stir on news and social media sites, but most [...]

Who Is Tom Venuto?

Tom Venuto

Tom Venuto is a fat loss coach, fitness writer and best selling author of Burn the Fat, Feed the Muscle – known by fans as “The Bible of Fat Loss” – and The Body Fat Solution, a National bestseller and Men’s Fitness pick. Greatist.com named Tom among the 100 most influential people in fitness three years in a row. Oprah Magazine said, “Venuto is honest about what it really takes to lose weight.”

Tom has been a voice of reason in fitness for over 30 years and was a successful drug-free competitive bodybuilder for 16 years. Tom started training clients in person in 1989 and since 2006, more than 53,000 have joined his Inner Circle where he now coaches exclusively online. More than 500,000 men and women have read his books in over 154 countries.

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