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No B.S. Body Transformation

I realized early on that the fitness industry was full of fads, gimmicks and lies, so I started this site as a place to learn about body transformation without the B.S. Here, I promote drug-free bodybuilding and fitness, and I do not sell supplements. If you’re sick of hearing about miracle drinks, magic pills, and quick fixes, and you want to learn how to transform naturally with real food, smart training, and strong motivation, you have come to the right place.

– Tom Venuto

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Latest Blog Posts

This Type Of Exercise Is Shockingly Good For You

Cardio Training, Exercise & Fitness, Health|

Most people believe that walking is not an intense enough exercise to improve your health very much and you’d get more benefit from running. In a similar train of thought, many fitness enthusiasts believe that unless cardio is high in intensity (like interval training or sprints), it’s not beneficial (“high intensity or nothing” mentality)… […]

The New Rules Of Setting Your Macros (Protein, Carbs, And Fat Made Simple)

Food & Nutrition, Meal Planning|

The “protein-first” method is a new, alternative, and most important – ultra simple – way to set your macronutrients, aka “macros” – protein, carbohydrate and fat – that many nutrition coaches are starting to use and embrace because it’s so simple. Having a simple method is helpful because crunching macro numbers is one of the first [...]

Drive By Daniel Pink: Book Summary And Discussion On Intrinsic Motivation

Book Reviews|

As far back as the 1940s, psychologists knew humans had two types of drives. One is biological drive, which includes motivation to eat, drink, and reproduce. Another is external drive – the rewards and punishments delivered by the environment for acting certain ways. Based on early experiments that produced behaviors which couldn’t be explained by these [...]

Who Is Tom Venuto?

Tom Venuto

Tom Venuto is a fat loss coach, fitness writer and best selling author of Burn the Fat, Feed the Muscle – known by fans as “The Bible of Fat Loss” – and The Body Fat Solution, a National bestseller and Men’s Fitness pick. Greatist.com named Tom among the 100 most influential people in fitness three years in a row. Oprah Magazine said, “Venuto is honest about what it really takes to lose weight.”

Tom has been a voice of reason in fitness for over 30 years and was a successful drug-free competitive bodybuilder for 16 years. Tom started training clients in person in 1989 and since 2006, more than 53,000 have joined his Inner Circle where he now coaches exclusively online. More than 500,000 men and women have read his books in over 154 countries.