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Helping Clients Transform Their Bodies Since
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No B.S. Body Transformation

I realized early on that the fitness industry was full of fads, gimmicks and lies, so I started this site as a place to learn about body transformation without the B.S. Here, I promote drug-free bodybuilding and fitness, and I do not sell supplements. If you’re sick of hearing about miracle drinks, magic pills, and quick fixes, and you want to learn how to transform naturally with real food, smart training, and strong motivation, you have come to the right place.

– Tom Venuto

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Latest Blog Posts

The Best Sweet Potato Protein Brownies In The World


Regular brownies are loaded with refined sugar and gobs of butter. They usually have 280 to 320 calories per serving (a 2.5" square). Tom’s Burn The Fat Feed the Muscle brownies are high in protein with only 139 calories! Yes, he’s done it again - successfully cutting the calories of a classic treat in half!

The Fresh Start Effect And The Truth About New Year’s Resolutions

Motivation & Mindset|

Many programs, initiatives and aspirations aren't acted on because the best time to start wasn't taken into consideration. If a call to action catches you in the middle of you busy life when you're entrenched in other routines, it's easy to ignore. Psychologists are now saying that the best time to motivate yourself to start is when it feels like you have a clean slate. This is a time when no old habits or routines are working against you. It's called the fresh start effect.

Why Self Motivation Is The Best Motivation

Motivation & Mindset|

Only a small percentage of people stay motivated to keep going consistently month after month, year after year, continuing to pursue fitness and continuing to improve themselves. What's the difference between these people and the masses who drop out? The answer may lie in the type of motivation they use because there's one kind of motivation that's stronger and longer lasting than all the rest

Diet Vocabulary That Needs To Die

Food & Nutrition|

We need to stop, cancel, end, retire, terminate, and kill dead several diet words and phrases right now and not carry them into one more year. Why? Because it may be hurting people in ways you might not imagine at first until you analyze the meaning and the consequences on our psychology. At the minimum, these words cause confusion

Who Is Tom Venuto?

Tom Venuto

Tom Venuto is a fat loss coach, fitness writer and best selling author of Burn the Fat, Feed the Muscle – known by fans as “The Bible of Fat Loss” – and The Body Fat Solution, a National bestseller and Men’s Fitness pick. Greatist.com named Tom among the 100 most influential people in fitness three years in a row. Oprah Magazine said, “Venuto is honest about what it really takes to lose weight.”

Tom has been a voice of reason in fitness for over 30 years and was a successful drug-free competitive bodybuilder for 16 years. Tom started training clients in person in 1989 and since 2006, more than 53,000 have joined his Inner Circle where he now coaches exclusively online. More than 500,000 men and women have read his books in over 154 countries.

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